Managing the peaks and troughs of client demand and unexpected campaigns can be a serious challenge for a PR agency.  This is where hiring a freelancer works brilliantly.  Freelancers constantly have to prove themselves and they know they have to earn their day rate every single day; more often than not they bust a gut to deliver you results beyond your expectations.  These hit-the-ground-running PR superstars are self-starters and perfectly at home being thrown in with your team or being tasked to manage a project alone.  Plus, hiring a freelance PR can be like an injection of fresh energy into your team that comes with new ideas and alternative viewpoints.

Value for money?

It might seem expensive to hire a freelancer and, while the cost per day is higher than that of a permanent salary, failing to deliver due to lack of team resources would be infinitely more costly.  An experienced freelancer should be able to build rapport with your team and clients instantly, pick up a project and run with it.   Whether you need someone to help run a launch, pull together a deck, hammer the phones or just add ‘bodies’ to your team, a freelancer should add value at every step of the way.

Good recruitment consultants vet freelancers rigorously and often work with the same pool of freelancers time and time again adding to that pool through trusted recommendations, so you should only get quality people through the door, but if it’s just not working out you can quickly bring their time with you to a close as they will be on little or no notice.

Typical day rates vary but as a guide visit our freelance page.

So, how do you get the best out of your freelancer?

  • Brief your recruitment agency properly – give them a client portfolio and ideally the project you want the freelancer to get involved with. The more info we have, the better a match your freelancer will be
  • When they arrive, give them the chance to meet with the team and give them a buddy who can answer client-specific questions
  • Brief them properly – make sure they are up to date with the latest happenings on the account, who the client contacts are and what they are like to deal with
  • Ensure they have an email address, a working phone and any other resources they might need – you will be surprised how many freelancers turn up and there isn’t even a desk for them to sit at
  • Give them specific objectives / goals – if it’s about securing coverage, tell your freelancer and give them an idea of how much will exceed client expectations

Remember, when hiring a freelancer….

  • Show them where the loos are and where they can make a cup of tea
  • Take them for lunch or coffee on their first day, preferably with their team
  • Give them the door code or a swipe card – having to buzz in and out all the time makes you feel like a visitor rather than part of the team and it just annoys everyone
  • Be really clear about how they get paid – if they need to submit timesheets, to whom and how – pay them on time!
  • Treat them with respect – they’ll be telling their many contacts and friends about you
  • Be nice when they leave – you might need them back

If you need a freelancer, get in touch with Utterclub.  Call us on 0203 794 0364 or email