Our fully enabled freelance service helps experienced PR professionals who are either between permanent jobs or who have decided to become a career freelancer, build a regular pipeline of quality contracts.
Utterclub works with both agencies and companies to fill short term contracts, interim positions and maternity covers across mid to senior level. To find out more about getting value from freelance resource, please read our article here.
The Pros and Cons of Freelancing
You get to choose the contracts you take on and where and when you work. Some freelancers take the summer and Christmas off altogether.
You’ll get a breath of experience that will enrich your cv, often working on exciting launches or projects rather than the hum drum of press office / retainer work
You can earn more money by charging a day rate
You’ll build great contacts which will provide in roads to other opportunities down the line.
You’ll be able to avoid the office politics
Work is never guaranteed. You’ll have to work your recruiters hard and push your own network of contacts to maximise your chance of regular work
You can be ignored! Some freelancers report turning up and not even being shown where the toilets are let alone receiving any pleasentries from co-workers
You are rarely briefed thoroughly. You’d better be prepared to make assumptions and go with your gut, using your expertise since there is often little time to properly induct you
You will miss out on essential skills. Freelancers are often brought in for the work, rather than to manage people, so that entire side of your skill set could get lost the more time you spend as a freelancer.
A guide to day rates
Below is a rough guide to freelance day rates based on level and experience. These rates are not set in stone and are usually negotiable:
|Junior Account Executive||£80 – £90|
|Account Executive||£100 – £120|
|Senior Account Executive||£120 – £140|
|Account Manager||£150 – £180|
|Senior Account Manager||£180 – £220|
|Account Director||£230 – £270|
|Senior Account Director||£280 – £350|
|Associate Director||£350 – £450|
|Director||Price on request|
|Press Officer||£100 – £130|
|Communications Executive||£120 – £140|
|PR Manager||£200 – £270|
|Communications Manager||£220 – £300|
|PR Director||Price on request|
|Head of Communications||Price on request|