by Lorraine Barker | Jun 7, 2017 | Industry Talk
At this time each year, thousands of freshly minted graduates and school leavers flood on to the jobs market seeking rewarding career opportunities. How many of them see the PR profession as a top career choice compare with, say, accounting, law or even advertising? ... 
by Lorraine Barker | Mar 27, 2017 | Industry Talk
The average staff turnover at PR agencies in London remains at 20%, which means one in five people will leave every year. Of course, 20% isn’t that high, BUT if you are a mid to large sized agency, the constant challenge to replace talented staff with more talented... 
by Lorraine Barker | Mar 26, 2017 | Industry Talk
Managing the peaks and troughs of client demand and unexpected campaigns can be a serious challenge for a PR agency. This is where hiring a freelancer works brilliantly. Freelancers constantly have to prove themselves and they know they have to earn their day rate... 
by Lorraine Barker | Mar 18, 2017 | Industry Talk
So, your cv has passed muster and you’re off to meet your potential new employer – excellent news! But, PR interviews can be tough. You need to demonstrate experience, craftsmanship, passion and creativity. Here’s how to make sure you’re ready! PREPARATION Have you... 
by Lorraine Barker | Sep 18, 2014 | Industry Talk
Offer a London PR person a company car and they’ll look baffled and ask why you haven’t heard of Uber. Talk about private healthcare or gym membership and you might just get their attention. The perks that employees and candidates covet have changed. In the fast...